The Rise of Mobile Application and Omni-Channel Marketing

The Rise of Mobile Application and Omni-Channel Marketing
  • DATE

    Jul 31, 2014

  • Venue

    Marketing Institute of Singapore

    410 North Bridge Road
    Singapore 088702
  • TIME
    Thursday: from 18:30 to 21:00
  • Ticket Price
    (Exclude booking fee)
    S$20.00 - S$35.00
  • This event has passed

Don't miss the chance of learning the latest trends in marketing strategies.

Join Managing Director of Balanced Consultancy Benjamin Yang, as he discusses about the The Rise of Mobile Application and how it can be a tool in marketing strategies and discuss more about Omni-channel Marketing.

With the advent of the Internet and explosion of Social Media, businesses need to concentrate on a seamless approach to customer through all channels.

Know more about the next evolution in customer engagement, learn about the Omni-channel marketing, the omni-channel process and it's benefits. Find out about the current landscape of Mobile Technology, the role that mobile technology has in an omni-channel marketing strategy and how to use mobile to engage existing clients and re-engage dropouts.

Constantly active in the entrepreneurial scene, Benjamin Yang is a successful entrepreneur and the Managing Director of Balanced Consultancy. He is a Director at the Positive Psychology Center and serves as the Industrial / Organisational Psychologist and Lecturer for The School of Positive Psychology. Under his leadership, Balanced Consultancy has grown from a 2-man start-up to a regional company. Benjamin Yang also serves as an advisor and mentor for various SME's and start-ups and is frequently featured in the media and has had appearances in The Strait Times, The Business Times and Singapore Business Review and more. Don't miss opportunity in growing your business, join Benjamin Yang at the MIS Executive Lounge this July.

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