Audiences no longer need to wait until the Big Game to watch Super Bowl commercials, with an increasing number of marketers opting to release their spots days before kickoff.
This year is no different, with Budweiser, Budweiser, Bud Light, Kia, Mercedes-Benz USA, T-Mobile, Victoria's Secret, BMW, even Paramount with 'Hot Tub Time Machine 2', among those having already posted their ads online.
The reason? The high cost to play the Super Bowl promo blitz is one. At around US$4.5 million (S$6 million) per 30 second ad, buying time during the match up between the Seattle Seahawks and New England Patriots is at record levels.
An early look at this year's ads signals that comedy will play a major role after scoring with consumers in previous years.
Below is a list of the ads for Super Bowl Sunday:
Universal produces a footaball-themed spot for 'Ted 2', starring quarterback Tom Brady. It is the Super Bowl, after all.
In addition to promoting its 'Fast and Furious' theme park attraction, Universal naturally also hyped 'Fast 7', the latest intsalment of the franchise, racing into theatres in April.
Universal unleashed more footage of 'Jurassic World' during the Super Bowl, providing a closer look at the dinosaurs that attack theme park visitors in the film, in theatre s this summer.
Universal Studios Hollywood: 'Fast and Furious: Supercharged'
Universal used the Super Bowl's pre-game show to promote its new 'Fast and Furious' theme park attraction, starring Vin Diesel, Dwayne Johnson, Luke Evans, Tyrese Gibson and Michelle Rodriguez.
'Pitch Perfect 2'
The gang is all back in Universal's sequel.
Turns out the yellow Minions of 'Despicable Me' are big fans of the Super Bowl, too.
Arnold Schwarzenegger is back in this attempt to reboot the 'Terminator' franchise.
Disney released a 10-second teaser for the 30-second ad it will show for the George Clooney film during the Super Bowl. The teaser is followed by the full spot.
'Hot Tub Time Machine 2'
The sequel, out 20 February, is getting a pricey push during the Big Game, with Paramount's comedy also up against Universal's 'Jurassic World' and 'Fast 7' as films that are competing for attention during the Super Bowl.