When it was launched in 2009, it is one of the first music-streaming services here in Singapore.
Fast-forward to 2014 and a few iterations later, SingTel’s AMPed app has now found its niche in the crowded digital music marketplace that has seen the likes of Spotify, Deezer, Guvera and even Google elbowing for space on consumers' smartphones.
Digital music consumption via subscription and streaming has surged, according to a report published in March this year by the International Federation of the Phonographic Industry.
The report revealed that there are now more than 28 million users using a subscription or streaming service.
Music fans’ desire for more content has helped to grow the revenues of such services by around 50 per cent in 2013, exceeding the US$1 billion (S$1.3 billion) mark for the first time.
In Singapore, AMPed has grown from its early days of being an app that was available just to SingTel subscribers to having more than 280,000 users.
What drives these users to click on the play button every day? Is it the free streaming available for all mobile phone users?
Or perhaps, it is the S$9.98 monthly subscription where users may download unlimited music for offline listening? SingTel's post-paid subscribers get their data charges waived if they are on this Premium Plan.
STRENGTH IN REGIONAL MUSIC
Certainly, what makes AMPed stands out from other music streaming services is the stock of music from around the region in its library.
Ellena Liu, AMPed's associate director of marketing said, “AMPed brings millions of songs to music lovers on the go, and with our huge music library updated daily with the best mix of International hits and Asian content, we’re making all the world’s music available instantly to everyone, anytime and anywhere.”
One user, 21-year-old polytechnic student William Fung, said: “Besides the usual English radio hits, I love to listen to K-pop and Mandopop as well. So Amped is the best app for me to use.”
A quick search on the app reveals music from Korean acts such as Girls Generation, Winner, BTOB and Raina to Mandopop artistes such as A-Mei, Jam Hsiao and Rainie Yang.
Now you can identify and search songs via SongID
Another plus point is its list of homegrown music. The app holds its ground when it comes to Singapore content, with music by Sezairi Sezali, Tay Kewei, Nat Ho, The Sam Willows, Imran Ajmain and Kelly Poon readily available.
Singer-songwriter Tay Kewei said: “The app is a great way (for artistes) to reach out to a wider audience, especially since it offers more than just music streaming, but also contests and prizes for concerts and giveaways.”
WHAT’S NEW IN AMPED 4.0
The 2013 editor's choice for music apps in Straits Times Digital Life, the new and improved AMPed has introduced a host of features to differentiate itself from other services.
Besides the streaming of unlimited music with no restrictions (unlike other services), AMPed has integrated music search and discovery technology SoundHound into its service.
Called SongID, it allows you to directly identify a song you like and add to your playlist immediately.
Another cool feature is the Dynamic Lyrics feature where you can sing along to your favourite music, like “karaoke-on-the-go”.
Sing along to your favourite songs with the Dynamic Lyrics feature
It also has playlists or Radio Stations based on mood or genre. Choose “All Pumped Up” and you will get Leona Lewis’ ‘I’m You’ and Selena Gomez’s ‘Stars Dance’.
Don’t know what to pick? Try the Surprise Me Radio where you may discover new music from Amped’s music library.
To bring artistes closer to its fans here in Singapore, AMPed organises special music showcases at least twice a year.
Artistes such as Lady Gaga, Nelly Furtado, Kenny Khoo, Shane Filan and Jay Park have all headlined AMPed's special events.
In November, AMPed is rolling out its 'More Than Music' campaign in celebration of the launch of its revamped app.
Limited edition AMPed 'Music That Moves You' Nets Flashpay card designs
Through 30 November, users that sign up for its free 30-day Premium trial will enjoy a limited edition 'Music That Moves You' Nets Flashpay card with a $5 stored value.
The card can be redeemed on 29 and 30 November at the Somerset Concession Card Replacement Office. Find out morehere.