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Bigger focus on digital content at Singapore Media Festival 2015

By Zaki JufriMovies - 02 October 2015 3:00 PM | Updated 13 October 2015

Bigger focus on digital content at Singapore Media Festival 2015

This year's Singapore Media Festival (SMF) will see a bigger focus on digital content.

A new event, Digital Matters, will join Asia TV Forum & Market and ScreenSingapore.

Other events under the festival are Singapore International Film Festival (SGIFF) and Asian Television Awards (ATA). The festival will run from 26 November to 6 December 2015.

Organisers have said that the annual festival is a platform to showcase and celebrate local talent while connecting global and regional media players. 

"We all know about the impact of technology and digital have on all aspects of the media industry from distribution and marketing to consumer experience. We know that digital is driving a number of changes in the industry, we have worked very hard to bring that into the festival this year," said Robert Gilby, chairman of the Singapore Media Festival's advisory board.

Digital Matters, organised by media and entertainment marketing agency Branded Ltd, has been held in Singapore since 2011 together with Music Matters, but will now be held under the SMF banner beginning this year.

Highlights of Digital Matters include workshops by YouTube stars Alfie Deyes and Marcus Butler on content creation. The duo have a combined reach of almost 10 million subscribers. A new forum series to explore digital distribution in film will also be launched.

Another highlight of the new event is that it will give media professionals a look into the future of media through the eyes of a fan. 250 fans will be invited to the Digital Matters conferences.

"
If you want to understand the future, ask a teenager!" quipped Jasper Donat, Branded's chief executive.

He added: "I am delighted that we can showcase a whole new world of online entertainment through the lens of the fans themselves. Through our best in class industry conference and our fan focused creative workshops for teens, Digital Matters hopes to add unique insights and collaboration opportunities to the already impressive line-up of events during the Singapore Media Festival."

The SGIFF will also have a stronger focus on digital content with its new The Future Of Cinema forum series, moderated by Singapore filmmaker and SGIFF board member Tan Pin Pin. 

"Filmmakers and producers will discuss how some of these technologies are affecting the film industry as well as providing exciting new opportunities to raise capital and to produce and share talent across the region," Gilby explained.

The film festival will also honour Iranian filmmaker Mohsen Makhmalbaf.

MORE: SGIFF 2015 honours Iranian filmmaker Mohsen Makhmalbaf

The Asian Television Awards will also celebrate its 20th anniversary with a two-day event that will be held at Suntec City on 2 and 3 December 2015.

The awards show will be broadcast "live" for the first time. Also for the first time, members of the public can attend ATA.

Audiences can look forward to celebrities like Indonesian diva Anggun who will be gracing the even. More names will be announced later. This year, the awards show has 
attracted more than 1,400 entries from more than 16 countries across the Asia Pacific region.