Dust off your riding boots and saddle up. The Emirates derby returns for its 17th year running at the Singapore racecourse in Kranji, come 15 July 2012. It’s going to be a time of utmost exhilaration as you hold your breath, watch your horse race towards first prize.
The partnership between Emirates and Singapore Turf Club has been a long one. Just last year, Emirates signed a five-year agreement with the Singapore Turf Club as the main sponsor of the prestigious S$1.15 million Emirates Singapore Derby.
According to Mr Yu Pang Fey, President and Chief Executive of Singapore Turf Club, the “Emirates Singapore Derby will bring glitz and glamour to the racetrack. We are indeed privileged to be associated with Emirates, and we look forward to yet another successful day of quality horse-racing and high fashion.”
Emirates responded in kind, saying, “We are delighted to continue this partnership with the Singapore Turf Club as the title sponsor of the 17th Emirates Singapore Derby. The upcoming 17th Emirates Singapore Derby will be an excellent platform for the airline to build brand loyalists and further engage with the consumers.”
Friendship aside, derbies have historically been events for the glamorous. Guests are invited to come in their chicest racing gear. In fact, there is a prize for the best dressed. The winner will win a pair of return business class tickets to Melbourne this November to take part a thrilling day’s racing at Flemington whilst also be able to experience the exclusive Emirates’ hospitality marquee, courtesy of Emirates. Even better, the winner can also take part in Flemington’s “Fashion on the Fields” contest.
To get pulses racing in anticipation for the derby, Emirates is also hosting a slew of fun and interesting activities. One such activity is themed, ”Discovering Fashionistas”, will have Keith Png offer fashion tips to race-goers. More details regarding this will be put on Singapore Turf Club’s Facebook page leading up to Derby day itself. On Derby day, race-goers can look forward to capturing their Derby moment with the Emirates’ cabin crew members as well.
The Derby platform can also be used in other ways. Emirates wants to raise at least S$100,000 for four charities, the HCA Hospice Home Care Service, SUN-DAC Centre for the Disabled I - Bedok, Kampong Kapor Family Service Centre and AWWA School. They plan raise funds via outright donations, pre-sale donation tables as well as the auction of a special golden dragon medallion.
Surmised, Mr Nick Rees, Emirates Manager, Singapore and Brunei, “The Derby platform is also a great opportunity for the airline to give back to the society that it operates in by helping to contribute to the betterment of the lives of the underprivileged.”
17th Emirates Singapore Derby is on 15 July at the Singapore Turf Club. Marquee packages $88 and $108 (with free flow of wine and beer). Quote "SGDERBY" upon booking to receive an exclusive horseshoe. Click here to book