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Fashion Nation: Asia Fashion Exchange 2012

By Zaki JufriEvents - 25 February 2012 6:23 PM | Updated 29 February 2012

Fashion Nation: Asia Fashion Exchange 2012

Above: Star Creation 2010 winner Audrey Lim

More than 255 entries from 13 countries such as Iran, South Korea and Thailand were submitted. This is more than triple the number of entries than when fashion competition, Star Creation started back in 2010, and judges fashion designers David Wang and Jo Soh has the unenviable task of whittling down the submissions to 12 finalists for the competition-now called Audi Star Creation, one of the flagship events of this year’s Audi Fashion Exchange.

Audi Star Creation is one of the four key events in this year’s fashion extravaganza, Asia Fashion Exchange (AFX) which takes place from May 14-20. This is the first time that the fashion-design competition is seeing such tremendous growth.

“Star Creation has over the years been reaching out to more of Asia and more designers from the region are recognizing that Star Creation is the event that they want to be in because this is the best platform for them to get into the industry,” says judge and vice president of the Textiles and Fashion Federation Singapore David Wang in an AFX press conference held at the Lasalle College of The Arts.

“I see the standard of entries improving every year, in all aspects—technicality, originality and concept. Its’ going to be a tough competition indeed for the aspiring designers,” Wang adds.

Designers that make the cut will show off their creations at a fashion show at the Tent@Orchard on May 14 and the three winners will win a $10,000 cash prize each and a one-year internship with fashion retailer FJ Benjamin.

BLUEPRINT for fashion


Above: Creations from Ostwald Helgason



Blueprint 2012

Besides the fashion competition, AFX also include three other pivotal fashion pillars - Audi Fashion Festival Singapore, BLUEPRINT and Asia Fashion Summit. And a new fashion trade show, The Brandery Asia.

The Brandery Asia marks the Barcelona trade show's first foray outside of Spain, and it will kick off its regional in Singapore. Brands such as Feiyue, Custo Barcelona, Flesh Imp and Island Shop will be taking part in the brand new initiative, showcasing their latest entries at The Brandery Asia. It will share space with the BLUEPRINT fashion trade show at Suntec Singapore.

The Blueprint trade show takes place from May 17-20. The first two days are for invited trade and media and the most exciting part happens over the weekend when the Blueprint Emporium takes over, turning the fair into a shopping event, complete with parties.

Fashionistas can look forward to getting their hands on exclusive buys from more than Ostwald Helgason from London and Yeojin Bae, a Korean designer based in Melbourne, KL based accessories label KLutched—essentially 150 emerging designer labels and up-and-coming brands such as Esther Perbandt from Berlin, brands that are not available from Singapore before.

Tracy Phillips, project director of Blueprint explains, “We really want Blueprint to go beyond the fashion industry now that it’s in its third year. We really want to excite and engage the public about fashion. We're going to do that not just through the trade show and the emporium but through satellite events and parties as well.”

The MAIN event—Audi Fashion Festival

But of course, the event that fashionistas have been waiting for is the Audi Fashion Festival (AFF).

The fashion festivals makes it return on May 16-20 to the Tent@Orchard with stellar international names in fashion design but Tjin Lee, festival director of Audi Fashion Festival Singapore isn’t going to give the game away. The lineup of the event will only be revealed on March 15 as well as details of its digital platform called “Future Fashion Now”; so stay tuned right here on inSing as we bring you more news on AFF and AFX.

Audi Fashion Festival will be staged from May 16 to 20 at Tent@Orchard, Ngee Ann City Civic Plaza; BLUEPRINT from May 17 to 20 at Suntec Singapore International Convention and Exhibition Centre Level 2, Ballrooms 1, 2 & 3; Audi Star Creation on May 14 at Tent@Orchard, Ngee Ann City Civic Plaza; and Asia Fashion Summit from May 15 to 17 at Raffles City Convention Centre.