Artist's impression of the Heineken Sunrise
The year's biggest dance music party ZoukOut happens this weekend, with Heineken as its official beer partner again.
As usual, Heineken will be giving the festival a twist.
For the first time ever, the beer brand will be installing a dance-reactive floor right on the beach, capturing dance activity levels.
To enhance the sunrise during the final set of the party, the reactive floor will reflect all the dance steps collected throughout the night, propelling a 10 metre man-made Heineken “Sun” to rise off the ground during the real sunrise to enhance the sun and bring a stunning and spectacular sunrise at the end of ZoukOut.
To encourage responsible drinking this year at ZoukOut, Heineken will be giving out bottles of water at the Heineken tent so that all the partygoers can pace themselves while revelling in good music and dance all night, and be rewarded with the special Heineken Sunrise the next morning.
ZoukOut 2013 | Date & Time: 13 Dec, 9pm–4am; 14 Dec, 8pm–8am | Venue: Siloso Beach, Sentosa | Tickets: $98, $108, $118 (13 Dec, advanced, standard and at the door); $108, $118, $128 (14 Dec, advanced, standard and at the door); $168 (two-day festival pass).