Your footballing skills might never make it beyond the casual Sunday kick-about and your singing voice may be best left in the shower, but Heineken believes that everyone is legendary at something. You might have seen its new ad, 'The Odyssey', featuring 20 mysterious and talented castaways who make their way aboard a cruise ship. They wow passengers and crew by climbing ropes, sliding down rails, communicating with birds and opening bottles with any object that's handy, among other things. What they're trying to say is – legendary abilities come in many forms.
Do you have a gift for street photography? Are you an adventurous gourmet who knows just where to get the best local food? Are you a master of freestyle football tricks? Heineken wants to reward your flair with an Odyssey of your own!
Picture this – it's 24 May 2014 and you're on a beach, watching a football match. Only the beach is at Ibiza, one of the world's party capitals, and the match screening live on the big screen is the UEFA Champions League Final! Imagine walking down a corridor and seeing a snazzily-dressed James Bond lookalike at the other end. As you draw near, he gives you a knowing look and you realise you've just walked past Daniel Craig. These could very well happen!
From now till 5 May 2014, every $20 you spend on Heineken at super- and hypermarkets will give you a chance to win a trip to Ibiza to watch the live screening of the UEFA Champions League Final, or experience a day on the set of the next James Bond film in London. Want more? You get to bring a friend along with you for the ride! So get drinking and get thinking; what's your choice?
Check out 'The Odyssey' interactive film here.