All photos: Red Bull Content Pool
For a manufacturer of energy drinks, Red Bull has impressively spread its wings to involve the brand in any way possible, from an award winning astronaut dive to running a Formula One racing team since 2005. This year though, the energy drinks maker will be breathing life into Singapore’s arts scene as it brings the inaugural Canvas Cooler Project to Singapore.
Red Bull Canvas Cooler
The project aims to give 20 student artists a chance to express themselves freely by creating their own functional art piece - a Red Bull cooler wrapped in canvas. Over the entire month of April, they will be mentored by eight renowned artists and designers in Singapore, who will share their expertise and keen eye to detail with the aspiring student artists. The eight professional artists are joining in the festivities by designing their own Red Bull Canvas Cooler as well.
Mark Ong (SBTG), one of the eight artists featured in the project, is an internationally recognised sneaker artist whose designs have attracted the likes of Kobe Bryant, Mike Shinoda of Linkin Park and others.
Other talented designers and artists featured include Jeffrey Koh, Little Ong (fFurious), Andy Yang, Sam Lo (SKL0), Eric Foenander and Eugene Tan.
On 5 May, a total of 28 fully designed and functional Red Bull canvas coolers by the eight artists and 20 student artists will be showcased in a final exhibition called ‘Red Bull Curates: The Canvas Cooler Project’. If you want to see these works of art, you’d be glad to know the event is open to the public with free admission.
The exhibition will also feature works by each of the 8 mentors, and these pieces will be sold to the public. All proceeds of the sale of each art piece goes to the artist.
This is not the last you’ll see of those coolers; after the event is over, they will be used in a selection of bars and clubs across our island such as Home Club, Loof, 1-Altitude and the like.
Red Bull Curates: The Canvas Cooler Project | 5-8 May, 7.00pm-10.00pm | Address: The Reading Room, 21 Tanjong Pagar Rd #04-01 | www.redbull.sg/canvascooler