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Sandra Bullock could play Tupperware sales exec in new drama

By AFP/RelaxnewsMovies - 01 May 2014 12:00 AM

Sandra Bullock could play Tupperware sales exec in new drama

The actress is circling a movie on the history of the plastic containers and the revolutionary marketing scheme behind their success, according to The Hollywood Reporter.

'The Help' director Tate Taylor has been tapped to helm the feature.

The history of Tupperware began in the US during the 1940s, just as refrigerators started making their way into American homes. Invented by the chemist Earl Tupper, the flexible, unbreakable and airtight containers encountered only modest success at first. But things quickly turned around when Tupper received a call from Brownie Wise.

A door-to-door sales representative for a home goods retailer, Wise developed a particularly effective sales strategy for Tupperware, relying on a network of saleswomen and the organization of "Tupperware Parties."

Tupper soon hired Wise and made her a vice president at the company, sealing her reputation as one of the first female power-executives in the US. In 1954, she became the first woman to appear on the cover of Business Week. Wise died in 1992 at age 72.

There is no official indication yet on whether Bullock is attached to the project. For the time being, the actress has merely expressed interest in the role.

Following on the success of his previous film 'The Help', Tate Taylor will present 'Get On Up' this September.

The biopic will explore James Brown's journey from extreme poverty to legendary fame.