While most club nights here plaster the names of their guest DJs front and centre on all their marketing materials, the good people at Midnight Shift takes a different tack in promoting their parties—‘the mystery guest’.
In a nightlife environment where various clubs and promoters are out to outdo each other with top billings of international names weeks prior to the event, this ‘air of mystery’ is what keeps Midnight Shift going since Day 1.
Leading up to their parties, the Midnight Shift crew leaves a cookie crumb trail of clues on websites, social networks, blogs and the media as to which dance music luminary will be helming the decks come D-Day.
“It’s to make things more exciting,” quips Kavan Spruyt, one of the co-founders of the events/nightlife company and now fledgling music label which turns two this November 5.
Midnight Shift will be celebrating their second anniversary and the next installment of their much-anticipated club nights at the newly renovated Velvet Underground. Midnight Shift had held their parties at night spots such as Ku De Ta, Helipad, SOUL as well as the now defunct Stereolab, SOUL and The Shack.
This upcoming party will see a host of acts such as Singapore’s techno icon Xhin, up-and-coming techno DJ Notion A, vocalists Miss Mic and Vandetta, Zouk resident Ming, X’Ho as host and of course ‘the mystery guest’ who according to Spruyt is a “British techno master, DJ and producer as well as one of the first DJs to use Ableton Live and Final Scratch.”
While the party makers are cementing their status as one of Singapore’s highly regarded techno (not the Ah Beng kind) purveyors in recent years, they are quick to dismiss that notion: “Strangely, we are not just techno, and we do not wish to pigeonhole ourselves. Artistes like Robert Owens, Jerome Sydenham and Deetron were part of our line-up in our last parties, and these artistes play anything from house, disco, funk (even Michael Jackson!) and of course, techno. What we try to do is relate the history of dance and electronic music to everyone in one night with a proper progression. You will not hear just one genre in a single Midnight Shift event,” explains Spruyt.