SingTel announces on Friday 5 July that it will continue to be the title sponsor for the Formula One Singapore Grand Prix.
In a media statement, organiser Singapore GP confirmed that the telco giant has extended its partnership with the race this year, with the option to renew the deal until 2017.
This news comes 10 months after Singapore GP announced during race weekend last year that it had extended Singapore’s contract to host the F1 for a further five-year period after negotiations with F1 management. Its first five-year contract ended in 2012.
“Since the inaugural night race in 2008, SingTel has helped shape the Formula 1 Singapore Grand Prix into one of the must-attend events on the motorsports calendar. Much of the success of the first five years could not have been possible without its invaluable support,” the statement read.
SingTel has been the title sponsor for all five years of the world's only night race.
It signed a three-year contract from 2008 to 2010, and in 2011, it renewed its partnership with F1 for another two years until 2012.
Dubbed by F1 head honcho Bernie Ecclestone as the crown jewel of the F1 championship, the Singapore leg was watched by some 360 million television viewers worldwide over the four years from 2008 to 2011, which has helped to raise the nation's profile on the global stage.
To attract race and non-race fans alike, Singapore GP has pulled out all the stops this year by presenting an entertainment line-up that includes performances by American alternative band The Killers, R&B singer Rihanna and K-pop superstars Bigbang. Canadian singer Justin Bieber will be performing at a special after-race concert on Monday 23 September.