Not only is he your friendly neighbourhood wallcrawler, he is now also an environmentalist.
Spider-Man has become the first superhero ambassador for Earth Hour, the global movement organised by the World Wide Fund for Nature (WWF).
Earth Hour co-founder Andy Ridley and Sony Pictures Entertaiment marketing chairman Jeff Blake announced the superhero endorsement on Thursday 13 February.
Earth Hour, which encourages global citizens worldwide to save energy and conserve resources by switching off lights, will take place on 29 March this year from 8.30pm to 9.30pm at your local time.
EARTH HOUR BLUE
The latest development follows the launch of Earth Hour Blue, a radical new digital crowdfunding and crowdsourcing platform for the planet, launched to engage people around the world and those taking part in the famous lights-out event.
Spider-Man, along with the film’s stars Andrew Garfield, Emma Stone and Jamie Foxx, as well as director Marc Webb, are throwing their support behind Earth Hour Blue, which aims to raise money for on-the-ground environmental projects across the world.
Garfield, who plays Spider-Man in the upcoming 'The Amazing Spider-Man 2', said: “I’m proud Spider-Man is the first superhero ambassador for Earth Hour because he shows we can all be superheroes when we realise the power we all have.”
“Earth Hour is a movement that has created massive impact around the world, so imagine what we can do this year with Spider-Man by our side,” he added.
The global event has grown to involve hundreds of millions of people from all walks of life across 7,000 cities and towns and 154 countries and territories.
The crowdfunding section of the new platform will allow participants to help deliver energy-efficient stoves to families in Madagascar, help communities in the Philippines build fiberglass boats to withstand climate impacts such as Typhoon Haiyan (Yolanda), and raise money to expand and conserve the iconic Table Mountain National Park in South Africa, with many more projects to come.
Director Webb is the first celebrity ambassador to announce the Earth Hour Blue project he is backing, which aims to provide better equipment for WWF Rangers protecting Indonesia’s endangered wildlife such as the Sumatran tiger, elephants, rhinos and orangutans, and their forest habitat.
EARTH HOUR SINGAPORE
For those who want to save the planet, feel free to "use your powers" and pledging your support by doing these simple acts at 8.30pm on 29 March:
- Turn your air-conditioning up by one degree (the colder the temperature you want, the more energy your aircon uses)
- Switch to LED lighting
- Use fewer plastic bags
- Take fewer or shorter showers
In conjunction with Earth Hour, WWF-Singapore will launch its first photo and film competitions for students here. Both competitions focus on getting youth to be "superheroes", to drive a positive change for Singapore. The film competition will be judged by Webb with the winning short film being screened at the Singapore premiere of 'The Amazing Spider-Man 2'.
This year’s lights-out event here will coincide with the Urban Redevelopment Authority’s i Light Marina Bay, a festival of light art installations happening 7 to 30 March. During Earth Hour, lights will also shut for the festival, organisers say.
This is expected to be the largest Earth Hour Event to date. It will be held at The Float@Marina Bay on 29 March from 5pm onwards and will be an action-packed celebration for everyone with a spectacular countdown to the lights-out. More details will be released on the Earth Hour micro-site soon.
'The Amazing Spider-Man 2' opens 1 May 2014