Hungry go where? Visit inSing.com!
We are pleased to announce that HungryGoWhere is now part of the inSing.com family. We think it's going to be awesome and we want to make sure you understand what's going on and what it means for you.
What is going on?
Singapore's most popular food website, HungryGoWhere, has been acquired by SingTel and will now be part of inSing.com!
HungryGoWhere and inSing.com remain committed to HungryGoWhere's existing users, customers, partners, markets, products and services.
Will inSing.com keep the HungryGoWhere brand name?
You bet! HungryGoWhere will continue to operate as before. You can continue to look for best Singapore restaurants and reviews on HungryGoWhere. The marriage of HungryGoWhere and inSing.com will provide a powerful platform for our users to find the best food experiences in Singapore. We will continue to innovate and enhance inSing.com's and HungryGoWhere's product and services such as our food and restaurant search capability, recommendations for the best hawker stalls and also a restaurant reservation system for our users and customers.
Why is inSing.com acquiring HungryGoWhere?
The chemistry is just too good. inSing.com loves what HungryGoWhere is doing and we are excited to collaborate with the HungryGoWhere team to tap on their expertise, innovation and technology. Combined with inSing.com's offerings, we will provide our users with engaging and up-to-date food news and information such as places to go for the best Singapore food, value-for-money dining deals and help users seek out Singapore's best restaurants and food places instantly.
I am a user of HungryGoWhere, what's in store for me?
We are a one-stop, hyper-local web and mobile destination for all your food cravings. Together with inSing.com, you will have access to a comprehensive database of over 15,000 restaurant and hawker listings in Singapore, updates on where to go for the best Singapore food, read in-depth editorial features such as best Singapore buffets, best hawker food and recipes by a pool of experienced food writers and bloggers.
With more than 100,000 reviews contributed by avid foodies, you will definitely be in the know on what to eat, where to eat and be able to make a restaurant reservation using your desktop, mobile or tablet.
I am interested to advertise with inSing.com, how can I market my products to your audience?
Seen by millions of eyes a month and a combined reach of two million monthly unique visitors, HungryGoWhere and inSing.com will be the largest food website in Singapore, capturing more than 70 per cent of Singapore's overall food and beverage market share.
If you are a restaurateur, we will be offering an innovative tablet based reservation system that enables users to instantly make restaurant reservations online. You will also have the opportunity to connect with a highly engaged, affluent and influential base of online users.
For more information on advertising opportunities, email to contactus@inSing.com.
Over the next few weeks, you will see a range of new features as we continue to build and invest in delivering a world class online user experience. Watch this space!
SingTel acquires HungryGoWhere to re-shape culinary experiences across Asia
Site visitors enjoy end-to-end experience from reviews to deals and reservations
Singapore, 22 May 2012 - Singapore Telecommunications Limited (SingTel) today announced that it has signed an agreement to acquire 100 percent of GTW Holdings Private Limited (GTW), the owners of HungryGoWhere, Singapore's most popular food website, for a sum of S$12 million.
Restaurant review portal HungryGoWhere.com is the leading food portal in Singapore, with additional online presence in Hong Kong, Malaysia, Vietnam, Cambodia and Australia. Under the agreement, GTW will become a wholly-owned subsidiary of SingTel. Its operations will be merged with inSing.com – also a subsidiary of SingTel - Singapore's leading lifestyle and local search site.
The combination of these top lifestyle sites will change the game by creating an audience of two million customers - the largest food and lifestyle audience in Singapore. By combining HungryGoWhere with inSing.com's food channel, SingTel will be the leading digital expert on food and culinary establishments and will serve over 70 per cent of the visitors who rely on mobile and online means for food and restaurant advice.
SingTel will extend this model beyond Singapore because the food vertical is critical in Asia. In addition SingTel will add automated restaurant reservations and use the expertise to expand overseas across Asia.
Eating out is the top ranking activity among consumers in Singapore and a large percentage of online search queries are restaurant-related. This deal makes it easier for people to find, rate and book restaurants in a very personalised way. Now they will get access to over 100,000 restaurant reviews, food-related deals and discounts, together with information on over 15,000 restaurants and hawker stalls across desktop, tablet and mobile devices.
Advertisers and restaurant owners can gain access to an unsurpassed audience size, while leveraging new integrated marketing tools and solutions, including advertising, business listings, deals and instant real-time on-line restaurant reservations.
Mr Allen Lew, CEO Group Digital L!fe, SingTel said, "We are delighted to announce this deal. The talented HungryGoWhere team has built a much-loved brand which has become the go-to site for restaurant reviews and information, delivering a great experience around one of Singapore's favourite pastimes."
"A cornerstone of SingTel's growth strategy is to build digital solutions that help consumers in their daily lives – as they live, work and play. Possessing the local knowledge and content is critical as it allows us to compete effectively in these areas. SingTel will continue to form partnerships for important and unique content, including in retail, entertainment and other lifestyle needs," Mr Lew said.
Mr Dennis Goh, Founder and Managing Director of HungryGoWhere said, "We are delighted to be joining the inSing.com and SingTel family. This deal allows our award-winning content to be seen by even more people in the region and will accelerate the investment and distribution of our new online restaurant reservation system."
HungryGoWhere has recently developed and launched the TableDB Reservation Platform, built on tablet solutions, which gives restauranteurs a super-charged reservation book that is as mobile and easy to use as traditional pen-and-paper. Restaurants are not only able to take and manage reservations, but also improve in-house productivity and provide customers with higher levels of service through TableDB's unique CRM tools.
HungryGoWhere's expansion into the online restaurant reservation segment, together with inSing.com, creates the most comprehensive, end-to-end food listing and reservation business in Singapore. The combined sites will provide the most complete service for diners looking for a convenient one-stop shop for restaurant reviews, deals and reservations. GTW's Singapore-based founders will continue to play an important role in expanding SingTel's hyper-local services in Singapore and internationally.
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