Audi Fashion Festival revolutionizes the way we shop fashion with the new Future Fashion Now portal
Picture this. You watch a fashion show live online. You like what you see, you click ‘buy’ and within six weeks to four months you’re wearing what the model wore before the collection hits stores.
This is the future of fashion in Singapore, and soon fashion fans with the help of digital portal Future Fashion Now (FFN) will be able to get their mitts on the latest collections from around the world.
Created in collaboration with MasterCard, and launching at the Audi Fashion Festival (AFF) (16-20 May), FFN is the fourth ‘pillar’ of the massive Asia Fashion Exchange event comprising of Blueprint, Asia Fashion Summit and Audi Star Creation.
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Screen shot of the Future Fashion Now portal
Bringing clothes off the runway through the digital space, and into the hands of the consumer also accords the power of ‘fashion buyer’ into the hands of the average fashionista.
“The idea was originally hatched from a concept we developed in wanting to help build awareness and create cash flow for emerging designers,” explains festival director Tjin Lee of the new fashion portal.
“Having attended a season of trade shows in Paris last year, we discovered so many amazing new designers and labels that were not available in Asia, having no access to the markets here without stockists or retailers.”
“This is a huge step forward in empowering emerging designers and is something to look forward to this year.”
FFN will launch the portal with New York-based designer Timo Weiland, Yeojin Bae from Melbourne, Berliner Esther Perbandt (17 May, 6pm) as well as Singapore labels alldressedup, Mae Pang and Max Tan (May 19, 10pm).