F1 Races to the Heartlands With SingTel

By Zaki JufriEvents - 23 March 2011 9:47 AM | Updated 24 March 2011

F1 Races to the Heartlands With SingTel

Formula One racing will zoom past the Marina Bay Street Circuit and into the heartlands as part of title sponsor Singtel’s efforts to introduce the sport to more Singaporeans.

Starting from March 27--the start of the Formula One season in Melbourne--you can get up close and personal with the likes of Felipe Massa, Jensen Button and Lewis Hamilton on live screenings of the races on giant 3D screens from 19 different road shows staged in malls, Kopitiam outlets and Harry’s Bars around the island throughout the racing calendar.

“We felt that there was a need to bring the F1 excitement to the heartlands,” says Allen Lew, SingTel’s chief executive.  Surveys have shown that not all Singaporeans have caught the racing fever.

“Our focus is to bring the race action closer to the wider community and the heartlands. To achieve this, we’ve taken the idea of speed and translate it in a way that more Singaporeans can get involved in.  By ensuring mass participation, we will be placing the power of Formula One to everyone,” Lew adds.


Sengkang residents will be the first to catch a live broadcast of the Melbourne race this weekend (Mar 27) at Kopitiam Square at 10 Sengkang Square on ESPN HD, and in 3D. The road show will move on to Yew Tee (Apr 10) and Pasir Ris (Apr 17) for the Malaysian and China GPs respectively.  You can find out more about the locations of the road shows at


Activities Galore!

Besides live screenings, you can get into the driver’s seat and race past familiar Singapore icons during the road shows. SingTel is bringing two of its enhanced race car simulators which provide a 360-degree experience—now you can feel the bumps and kerbs of the Marina Bay Street Circuit. 

In addition, you can also do your part in living up to Singapore’s reputation as one of the fastest and competitive nations in the world by taking part in one of 10 ‘racing’ contests based around everyday tasks such as durian eating, cup stacking and even SMS texting. Entries with the fastest times will be entered into the Guinness Records books.

Other SingTel initiatives include collaborating with the Singapore Motor Sports Association to launch a go-karting programme for schoolchildren as well as sponsoring 2011's Tri-factor Triathlon.


For more information on SingTel F1 Roadshows and activities, log on to 2011 Formula 1 SingTel Singapore Grand Prix happens from Sep 23,24 & 25 at the Marina Bay Street Circuit. Early bird tickets (from $178) are available at