Marvel's Captain America: Civil War(2016)
- RatedPG /GenreAction, Adventure
While Marvel's 'Captain America: Civil War' promotional caravan stopped in Singapore last week, pulling all the strings to please its local fans, it also hinted at the possibility of seeing an Asian Marvel superhero taking an important role in their cinematic universe in the future.
Marvel Vice President of Asia Brand Management and Development, C.B. Cebulski, said Marvel may see an Asian superhero leading a film in the next few years.
"Things have to happen naturally, that's what Marvel is about you know, it's about finding the right character at the right time and we knew it was the right time for Black Panther and we know it's the right time for Captain Marvels, hopefully in the next couple of years it will, be the right time for the proper Asian superhero, you know be it Miss Marvel or Sunfire or someone to really pop and take center stage in one of the films," he said.
Marvel also plans to expand into Asia by creating both new content from Asia for the global audience and content to cater to the Asian market. Having local creators develop content is one of their strategies and South Korea's locally created White Fox's success has been highly encouraging.
"In Korea we had a Korean creator create a new Marvel hero called 'White Fox' who got very popular in Korea so we moved her over to the actual Marvel universe in, you know, the comic book series, so taking a step from that we're going to be doing that in different countries here in Asia," Cebulski said.
He said that Marvel wants to build a "level of authenticity" by having local creators develop content and characters in their own countries.