Male models lining up to be inspected by fashionistas at MBS.
Fans of all things Korea can get more than just their fill of kimchi and Hallyu (not to mention the hordes of male eye candy on the runways) when the second Men’s Fashion Week (MFW) comes to town this April.
Internationally-acclaimed Korean brand, Songzio which has found fans such as 2PM, Rain, Super Junior, TVXQ, Won Bin, has chosen to show at MFW's opening gala. The label had its Singapore debut at the inaugural MFW Singapore last year and received immense media and public interest.
Taking place once again at Marina Bay Sands, Men’s Fashion Week 2012 will run from April 18 to April 22, with a host of international fashion brands.
Songzio (left) and General Idea (right).
Other Korean labels taking part in this year’s menswear extravaganza include Beyond Closet, D.GNAK, General Idea, Resurrection and Vandal.
This year’s event will cost an estimated $8 million, double that of last year’s, with a total of 19 shows taking place and an expected turnout of more than 50,000 people.
“The shows (in MFW) will represent some of the best menswear designers from across the globe and Asia. We have created an exciting tableau of style-setters and rising talents from Asian design power capitals of Japan and Korea, mixed in a dash of the hottest international names that you have to know,” says Frank Cintamani, Chairman of MFW Singapore, Women’s Fashion Week (WFW) Singapore and Haute Couture Week Asia in a press statement.
Alongside Songzio, British label Spencer Hart – with designer Nick Hart at the helm – which counts celebrities such as Jay-Z, Kanye West, Robbie Williams and Benedict Cumberbatch as fans of the brand – will also be headlining the festival.
Japanese designer Hisashi Fukatami, creative director of cult Japanese label Diet Butcher Slim Skin will also be in Singapore to debut his creations on the runway, as will American Korean designer Richard Chai, who is a regular name on the runways of New York Fashion Week.
French designer Alexis Mabille, who showcased his haute couture collection in Singapore for Women’s Fashion Week last year, will return to show his ready-to-wear menswear line.
Other brands you can look out for include Singapore’s very own Reckless Erica, Japanese labels Factotum, Jun Hashimoto and Pascal Donquino, as well as British brands Casely Hayford and Matthew Miller and Bodybound.
MFW welcomes World Runway
Another exciting segment of MFW 2012 will be the second instalment of World Runway. The multi-country styling competition in the vein of the popular Tokyo Girls’ Collection will this time take place as part of Men’s Fashion Week, giving stylists from Singapore, Japan and the UK the chance to duke it out on stage.
Music & Men’s Fashion Week
The Korean spectacular doesn’t just end at fashion. 10 K-and-J-Pop bands will be making their way here to perform alongside the fashion shows.
'Better Together' - Se7en
Throughout the five-day MFW, you can look out for performances (and appearances) from the likes of Internet sensations, Sungha Jung and Megan Lee, Korea’s version of the Black Eyed Peas - 8eight, Japanese actor Tanihara Shosuke, Japanese actor-singer Kajimi Yasuke, Korean singer Se7en (aka Choi Dong-wook), Korean-American rock band Royal Pirates and Japanese singer-composer H Zett M.
Men’s Fashion Week 2012 will take place from April 18-22 at the Sands Expo and Convention Center. Tickets priced at $40 will be available at SISTIC from 1 April.