Music Does Matter!

By Zaki JufriEvents - 12 May 2011 11:26 AM | Updated 12:34 PM

Music Does Matter!

The world’s music elite will descend on our shores come May 24-28 for what seems to be the largest music industry event. Previously held in Hong Kong, the 6th annual Music Matters will take place make its Singapore debut this year.

The event will showcase Asia's online entertainment, music industry and live music scene, bringing these industries under one roof for the first time in the region.

This year's keynote participants include indie synth-queen Imogen Heap, renowned producer Steve Lillywhite (U2, Jason Mraz) and Japanese rapper Kreva. Previous participants have included Paul McGuinness, manager of U2; musician Jamie Cullum; Warner Music chairman Edgar Bronfman Jr. and Spotify's founder and CEO Daniel Ek.

Here’s a recap of what happened in Hong Kong:

What set this year's Music Matters apart is that it comes after Digital Matters, a two-day event on May 24 and 25 discussing online entertainment and touching on topics such as online content monetisation, social media and deeper consumer engagement.

There will also be Music Matters Live With HP, a three-day series of concerts held at various venues in Clarke Quay, and featuring 40 up-and-coming bands from all over the world, including Australia's The Jezebals, Singapore's Jack & Rai, Taiwan’s Silverbus, Mongolia's Altan Urag and America's Evaline.

To lend their support to local music scene, Branded Ltd, organisers of Music Matters, will also offer $50,000 worth of passes to enable our local boys (and girls) to meet with executives in the global music industry attending Music Matters, through mentoring sessions as well as workshops and seminars.

This year’s event will also be a special one. In aid of Japanese charities for earthquake and tsunami victims, Music Matters will produce a track featuring Asian bands and artists, pushing listeners and viewers to donate money to on-going relief efforts. Festival artists will be challenged to re-record Coldplay's “Fix You” during the conference in only 36 hours before being released as the grand finale to the event.

Music Matters happens from May 24-28, The Ritz-Carlton, Millenia Singapore & Clarke Quay.